Nelson Kootenay Lake Tourism exists to share the beauty and spirit of our home. In the middle of the pandemic, they asked us to conceive and produce a film series that would lift the community and get people across the Kootenays back outside, exploring the place they already call home.
Production, Series
Visual Identity
Colours: #4E6B5A, #2F5D73, #C8872E
Band: #171614
Accent: #C8872E
Title: off
Cue: off
Lockup: Our Place
Images: natural
Reveal: fade
Gallery: carousel
Swap: Let’s build => Want to make
Swap: yours. => a series?
CTA: Have a place, a product or a group of people with stories worth telling? Tell us about them.
Episode: Back On Track | Charlie Bunce | 3:30 | https://vimeo.com/482714286
Episode: Pure, Simple, and Real | Shelley Adams | 3:02 | https://vimeo.com/515418841
Episode: Synergy | John “Buff” Buffery | 3:29 | https://vimeo.com/518821202
Episode: Creative Backbone | Korina Langevin | 3:26 | https://vimeo.com/529394291
Episode: A Rare Bird | Gaelen Schnare | 3:07 | https://vimeo.com/542980196
Episode: Elemental | Luke Lewis | 3:45 | https://vimeo.com/558352805
Episode: In The Moment | Brian Cross | 2:34 | https://vimeo.com/573250096
Episode: Flying High | Dana Harrison | 2:41 | https://vimeo.com/584091662
Episode: Rooted In Culture | Sean Rodman | 3:43 | https://vimeo.com/599760983
Episode: Storytelling in Colour | Damian John | 3:30 | https://vimeo.com/624641373
Episode: Home Is Outside | The Noblets | 3:09 | https://vimeo.com/646271607
Episode: Our People | Louis Bockner | 3:40 | https://vimeo.com/657178892
The idea
Nelson was already known for its [mountains] and its [lake.] We made it known for its [people.]
NKLT saw there was more to share than scenery: the culture, character and community behind it. Our Place is the narrative we built to carry that: twelve short documentaries, each built around one person rooted in this place.
12 | Films
12 | Local stories
40 | Minutes of finished film
4 | Seasons on location
Twelve shoots across four seasons, from the streetcar barn on the lakeshore to a lodge at 7,200 feet. We kept the crew small enough to wade a river, hike an alpine trail or fit in someone’s kitchen.
Photography
A stills library, shot alongside every film
Every shoot doubled as a photo shoot. Hundreds of photographs and content cutdowns came out of the series for the client to use across its own channels.