Arrow Slocan Tourism
Production
From best-kept secret to brand worth following.
The Arrow Slocan region is one of those places that has it all — hot springs, untouched wilderness, pristine lakes, and small towns with genuine character. But as the smallest destination marketing organization in British Columbia, it was easy to scroll right past. The challenge we were presented with was clear: Arrow Slocan's social presence was indistinguishable from every other BC tourism account. Pretty landscape photos, no distinct voice, no visual identity, and no strategy to break through a saturated market full of bigger destinations with bigger budgets. The real question wasn't how to make Arrow Slocan louder, but how to make it unmistakably itself.
A DESTINATION BRAND, REIMAGINED
We built a destination brand from the ground up — rolling out a cohesive identity across every digital and physical touchpoint. A new visual language and voice took shape across Instagram, Facebook, and TikTok, rooted in one core insight: the region's obscurity wasn't a weakness. That was the whole point. Arrow Slocan is "The Best Place You Haven't Heard Of.” That positioning became the thread through everything — from seasonal storytelling campaigns, in-house content production, ad campaigns to influencer partnerships, signage, and merch.
Key Notes:
- 1,000,000+ average monthly Facebook views — up from 483,000
- 107% Instagram follower growth in 8 months
A Journey Worth Taking
Within just eight months, Instagram followers grew 107%. Average monthly views on Facebook climbed from 483,000 to over 1,000,000. Arrow Slocan's engagement rate hit nearly three times above the tourism industry average.
But the biggest result isn't in the numbers, it's in the repositioning. Arrow Slocan now has a brand that does what the best destination brands do: it makes you feel something before you've even visited. The remoteness, the rawness, the quiet weren't things to overcome in the marketing strategy, they’re the exact things we leveraged to make it a journey worth taking.
Arrow Slocan Tourism
Production
From best-kept secret to brand worth following.
The Arrow Slocan region is one of those places that has it all — hot springs, untouched wilderness, pristine lakes, and small towns with genuine character. But as the smallest destination marketing organization in British Columbia, it was easy to scroll right past. The challenge we were presented with was clear: Arrow Slocan's social presence was indistinguishable from every other BC tourism account. Pretty landscape photos, no distinct voice, no visual identity, and no strategy to break through a saturated market full of bigger destinations with bigger budgets. The real question wasn't how to make Arrow Slocan louder, but how to make it unmistakably itself.
A DESTINATION BRAND, REIMAGINED
We built a destination brand from the ground up — rolling out a cohesive identity across every digital and physical touchpoint. A new visual language and voice took shape across Instagram, Facebook, and TikTok, rooted in one core insight: the region's obscurity wasn't a weakness. That was the whole point. Arrow Slocan is "The Best Place You Haven't Heard Of.” That positioning became the thread through everything — from seasonal storytelling campaigns, in-house content production, ad campaigns to influencer partnerships, signage, and merch.
Key Notes:
- 1,000,000+ average monthly Facebook views — up from 483,000
- 107% Instagram follower growth in 8 months
A Journey Worth Taking
Within just eight months, Instagram followers grew 107%. Average monthly views on Facebook climbed from 483,000 to over 1,000,000. Arrow Slocan's engagement rate hit nearly three times above the tourism industry average.
But the biggest result isn't in the numbers, it's in the repositioning. Arrow Slocan now has a brand that does what the best destination brands do: it makes you feel something before you've even visited. The remoteness, the rawness, the quiet weren't things to overcome in the marketing strategy, they’re the exact things we leveraged to make it a journey worth taking.
Arrow Slocan Tourism
Production
From best-kept secret to brand worth following.
The Arrow Slocan region is one of those places that has it all — hot springs, untouched wilderness, pristine lakes, and small towns with genuine character. But as the smallest destination marketing organization in British Columbia, it was easy to scroll right past. The challenge we were presented with was clear: Arrow Slocan's social presence was indistinguishable from every other BC tourism account. Pretty landscape photos, no distinct voice, no visual identity, and no strategy to break through a saturated market full of bigger destinations with bigger budgets. The real question wasn't how to make Arrow Slocan louder, but how to make it unmistakably itself.
A DESTINATION BRAND, REIMAGINED
We built a destination brand from the ground up — rolling out a cohesive identity across every digital and physical touchpoint. A new visual language and voice took shape across Instagram, Facebook, and TikTok, rooted in one core insight: the region's obscurity wasn't a weakness. That was the whole point. Arrow Slocan is "The Best Place You Haven't Heard Of.” That positioning became the thread through everything — from seasonal storytelling campaigns, in-house content production, ad campaigns to influencer partnerships, signage, and merch.
Key Notes:
- 1,000,000+ average monthly Facebook views — up from 483,000
- 107% Instagram follower growth in 8 months
A Journey Worth Taking
Within just eight months, Instagram followers grew 107%. Average monthly views on Facebook climbed from 483,000 to over 1,000,000. Arrow Slocan's engagement rate hit nearly three times above the tourism industry average.
But the biggest result isn't in the numbers, it's in the repositioning. Arrow Slocan now has a brand that does what the best destination brands do: it makes you feel something before you've even visited. The remoteness, the rawness, the quiet weren't things to overcome in the marketing strategy, they’re the exact things we leveraged to make it a journey worth taking.
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