Toyota Spec Campaign
Strategy + Production + Advertising
Work. Play. Everyday.
Tamarack designed this spec campaign as a demonstration of our complete, end-to-end capabilities. From concept and strategy to production and design, the project showcases our ability to craft cohesive, multi-channel campaigns that bridge the physical and digital worlds.
The Concept & Distribution
This concept explores the Toyota Tacoma as more than a truck — it’s a vehicle that supports work, escape, and everyday life. Through the story of two best friends turning business partners, we highlight the Tacoma’s rugged capabilities as they navigate both the demands of building a new landscaping venture and the challenges of life on and off the trail. Always moving forward, the Tacoma is there for work, play, and the everday.
Once the content was complete, the focus shifted to planning and execution of the campaign’s distribution. This is where Tamarack’s Creative, Production, and Advertising disciplines converge — transforming individual assets into a cohesive, real-world system. Guided by our Art Director and Graphic Designer, the work was unified through thoughtful mockups that showcase how the campaign lives across multiple environments. View the full case study to explore the project in depth here.
Pulling It All Together
Once the content was complete, the focus shifted to planning and execution of the campaign’s distribution. This is where Tamarack’s Creative, Production, and Advertising disciplines converge — transforming individual assets into a cohesive, real-world system. Guided by our Art Director and Graphic Designer, the work was unified through thoughtful mockups that showcase how the campaign lives across multiple environments. View the full case study to explore the project in depth here.
Toyota Spec Campaign
Strategy + Production + Advertising
Work. Play. Everyday.
Tamarack designed this spec campaign as a demonstration of our complete, end-to-end capabilities. From concept and strategy to production and design, the project showcases our ability to craft cohesive, multi-channel campaigns that bridge the physical and digital worlds.
The Concept & Distribution
This concept explores the Toyota Tacoma as more than a truck — it’s a vehicle that supports work, escape, and everyday life. Through the story of two best friends turning business partners, we highlight the Tacoma’s rugged capabilities as they navigate both the demands of building a new landscaping venture and the challenges of life on and off the trail. Always moving forward, the Tacoma is there for work, play, and the everday.
Once the content was complete, the focus shifted to planning and execution of the campaign’s distribution. This is where Tamarack’s Creative, Production, and Advertising disciplines converge — transforming individual assets into a cohesive, real-world system. Guided by our Art Director and Graphic Designer, the work was unified through thoughtful mockups that showcase how the campaign lives across multiple environments. View the full case study to explore the project in depth here.
Pulling It All Together
Once the content was complete, the focus shifted to planning and execution of the campaign’s distribution. This is where Tamarack’s Creative, Production, and Advertising disciplines converge — transforming individual assets into a cohesive, real-world system. Guided by our Art Director and Graphic Designer, the work was unified through thoughtful mockups that showcase how the campaign lives across multiple environments. View the full case study to explore the project in depth here.
Credits
Special thanks to an amazing crew!
Starring: Roza Kalashnikoff + Sarah MacLeod
Agency: Tamarack
Executive Producers: Chase Rickaby + Addison Rickaby
Director: Dallas Sauer
Creative Direction/1st AD: Tom Wilson
Cinematography: Jon Thomas
1st AC: Blake Davey
Wardrobe/MUA: Aszjeca Burden
Production Design: Janneke Guenther
PA & Catering: Sav Fox
Drone: Tamarack
Stills: Chase Rickaby
VO: Mikki Hernandez
Edit: Nathan Young + Dallas Sauer + Chase Rickaby
Colour: Cam The Colourist
Sound: Ayo Douson
Campaign Graphic Design: Janneke Guenther
Campaign Copywriting: Dre Turner
Storyboard Artist: Elsa Eleni
Rentals: Panavision
Shoutout to Nelson Toyota, Baldface, Fit Floors, Gerick's Cycle & Ski for the support.
Toyota Spec Campaign
Strategy + Production + Advertising
Work. Play. Everyday.
Tamarack designed this spec campaign as a demonstration of our complete, end-to-end capabilities. From concept and strategy to production and design, the project showcases our ability to craft cohesive, multi-channel campaigns that bridge the physical and digital worlds.
The Concept & Distribution
This concept explores the Toyota Tacoma as more than a truck — it’s a vehicle that supports work, escape, and everyday life. Through the story of two best friends turning business partners, we highlight the Tacoma’s rugged capabilities as they navigate both the demands of building a new landscaping venture and the challenges of life on and off the trail. Always moving forward, the Tacoma is there for work, play, and the everday.
Once the content was complete, the focus shifted to planning and execution of the campaign’s distribution. This is where Tamarack’s Creative, Production, and Advertising disciplines converge — transforming individual assets into a cohesive, real-world system. Guided by our Art Director and Graphic Designer, the work was unified through thoughtful mockups that showcase how the campaign lives across multiple environments. View the full case study to explore the project in depth here.
Pulling It All Together
Once the content was complete, the focus shifted to planning and execution of the campaign’s distribution. This is where Tamarack’s Creative, Production, and Advertising disciplines converge — transforming individual assets into a cohesive, real-world system. Guided by our Art Director and Graphic Designer, the work was unified through thoughtful mockups that showcase how the campaign lives across multiple environments. View the full case study to explore the project in depth here.
