Cantina del Centro
Strategy + Production + Advertising
For The Love of Tacos
When Cantina del Centro came to us, they were standing at a crossroads, and they were crystal clear about the challenges ahead. We listened closely, stepped in as their creative co-pilots, and began untangling what wasn’t working, and building a path forward that actually felt like them. From there, we rolled up our sleeves and poured our collective brains, and a generous amount of heart — into crafting a brand refresh that felt timeless, vibrant, and aligned with where Cantina is headed next. What followed was a full-spectrum evolution: tightening their brand strategy, sharpening messaging, elevating content, and rethinking both organic and paid digital presence. Not a rebrand — but a renewed, re-energized expression of Cantina del Centro. We understood the assignment with intention, collaboration, and a whole lot of love.
Creativity w. Smart Strategy
With Cantina del Centro operating across multiple locations, each with its own unique community and rhythm, our strategy needed to be both flexible and unmistakably strong. We set out to modernize and elevate the visual identity in a way that could resonate across different demographics while still feeling undeniably “Cantina.” Beyond the refresh itself, we built a clear, future-proof foundation: comprehensive brand guidelines and content standards designed to empower the CDC team to roll out, manage, and evolve this new direction with confidence for years to come.
Brand Identity and Social Strategy
Once we finished Cantina del Centro’s refreshed brand identity, complete with custom hand-illustrated Alebrijes (which we are quite proud of). We turned our attention to the importance of the “launch.” With multiple locations and multiple social accounts, it was clear the brand needed one unified voice. Consolidating everything under a single social presence created consistency across channels and locations, making it easier for guests to stay connected to their favourite non-traditional taco spot.
The “Free Tacos For a Year” campaign kicked off Cantina’s refreshed brand with a bang, driving strong growth in awareness, reach, engagement, and followers. It set the new model for a cohesive brand voice across multiple locations — and with more on the way, the momentum is just getting started.
Cantina del Centro
Strategy + Production + Advertising
For The Love of Tacos
When Cantina del Centro came to us, they were standing at a crossroads, and they were crystal clear about the challenges ahead. We listened closely, stepped in as their creative co-pilots, and began untangling what wasn’t working, and building a path forward that actually felt like them. From there, we rolled up our sleeves and poured our collective brains, and a generous amount of heart — into crafting a brand refresh that felt timeless, vibrant, and aligned with where Cantina is headed next. What followed was a full-spectrum evolution: tightening their brand strategy, sharpening messaging, elevating content, and rethinking both organic and paid digital presence. Not a rebrand — but a renewed, re-energized expression of Cantina del Centro. We understood the assignment with intention, collaboration, and a whole lot of love.
Creativity w. Smart Strategy
With Cantina del Centro operating across multiple locations, each with its own unique community and rhythm, our strategy needed to be both flexible and unmistakably strong. We set out to modernize and elevate the visual identity in a way that could resonate across different demographics while still feeling undeniably “Cantina.” Beyond the refresh itself, we built a clear, future-proof foundation: comprehensive brand guidelines and content standards designed to empower the CDC team to roll out, manage, and evolve this new direction with confidence for years to come.
Cantina del Centro
Strategy + Production + Advertising
For The Love of Tacos
When Cantina del Centro came to us, they were standing at a crossroads, and they were crystal clear about the challenges ahead. We listened closely, stepped in as their creative co-pilots, and began untangling what wasn’t working, and building a path forward that actually felt like them. From there, we rolled up our sleeves and poured our collective brains, and a generous amount of heart — into crafting a brand refresh that felt timeless, vibrant, and aligned with where Cantina is headed next. What followed was a full-spectrum evolution: tightening their brand strategy, sharpening messaging, elevating content, and rethinking both organic and paid digital presence. Not a rebrand — but a renewed, re-energized expression of Cantina del Centro. We understood the assignment with intention, collaboration, and a whole lot of love.
Creativity w. Smart Strategy
With Cantina del Centro operating across multiple locations, each with its own unique community and rhythm, our strategy needed to be both flexible and unmistakably strong. We set out to modernize and elevate the visual identity in a way that could resonate across different demographics while still feeling undeniably “Cantina.” Beyond the refresh itself, we built a clear, future-proof foundation: comprehensive brand guidelines and content standards designed to empower the CDC team to roll out, manage, and evolve this new direction with confidence for years to come.
Brand Identity and Social Strategy
Once we finished Cantina del Centro’s refreshed brand identity, complete with custom hand-illustrated Alebrijes (which we are quite proud of). We turned our attention to the importance of the “launch.” With multiple locations and multiple social accounts, it was clear the brand needed one unified voice. Consolidating everything under a single social presence created consistency across channels and locations, making it easier for guests to stay connected to their favourite non-traditional taco spot.
The “Free Tacos For a Year” campaign kicked off Cantina’s refreshed brand with a bang, driving strong growth in awareness, reach, engagement, and followers. It set the new model for a cohesive brand voice across multiple locations — and with more on the way, the momentum is just getting started.
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