City of Penticton
Production, Advertising
Start Here Penticton
When it comes to relocation, facts don't move people - stories do. The City of Penticton challenged us to design a campaign that spoke to the little things the city has to offer. Something that went beyond real estate brochures or stock lifestyle ads. We built a digital-first strategy that puts real emotion and lived experience front and centre - helping audiences see themselves living, working, and playing in Penticton.
This could be your best move yet
We built the campaign around a bold, honest idea:
"This could be your best move yet"
Then we brought it to life through three cinematic vignettes:
- A young family looking for more room to grow
- Frequent flyers saving hours with a 7-minute airport commute
- A doctor sneaking in mid-day ski laps at Apex
Each vignette reflects a real-life Penticton advantage - designed to resonate with professionals, families, and adventure-seekers alike.
Production Highlights
We filmed real people in real Penticton locations - with a tone that's relatable.
The highlights:
- 1.5 days of shooting
- 1 lean, talented, & mobile crew
- Mixed handheld + static shots
- Scripted moments that feel real, thanks to some local to Penticton talent.
City of Penticton
Production, Advertising
Start Here Penticton
When it comes to relocation, facts don't move people - stories do. The City of Penticton challenged us to design a campaign that spoke to the little things the city has to offer. Something that went beyond real estate brochures or stock lifestyle ads. We built a digital-first strategy that puts real emotion and lived experience front and centre - helping audiences see themselves living, working, and playing in Penticton.
This could be your best move yet
We built the campaign around a bold, honest idea:
"This could be your best move yet"
Then we brought it to life through three cinematic vignettes:
- A young family looking for more room to grow
- Frequent flyers saving hours with a 7-minute airport commute
- A doctor sneaking in mid-day ski laps at Apex
Each vignette reflects a real-life Penticton advantage - designed to resonate with professionals, families, and adventure-seekers alike.
Production Highlights
We filmed real people in real Penticton locations - with a tone that's relatable.
The highlights:
- 1.5 days of shooting
- 1 lean, talented, & mobile crew
- Mixed handheld + static shots
- Scripted moments that feel real, thanks to some local to Penticton talent.
What success looks like
- Inbound leads to Penticton's relocation hub
- Engagement from high-intent audiences
- A stronger brand presence for the City of Penticton in markets where people can make a realistic move.
From creative to production to advertising - this campaign was built to be both emotionally resonant and strategically effective.
Want to connect with your audience through story-driven strategy?
City of Penticton
Production, Advertising
Start Here Penticton
When it comes to relocation, facts don't move people - stories do. The City of Penticton challenged us to design a campaign that spoke to the little things the city has to offer. Something that went beyond real estate brochures or stock lifestyle ads. We built a digital-first strategy that puts real emotion and lived experience front and centre - helping audiences see themselves living, working, and playing in Penticton.
This could be your best move yet
We built the campaign around a bold, honest idea:
"This could be your best move yet"
Then we brought it to life through three cinematic vignettes:
- A young family looking for more room to grow
- Frequent flyers saving hours with a 7-minute airport commute
- A doctor sneaking in mid-day ski laps at Apex
Each vignette reflects a real-life Penticton advantage - designed to resonate with professionals, families, and adventure-seekers alike.
Production Highlights
We filmed real people in real Penticton locations - with a tone that's relatable.
The highlights:
- 1.5 days of shooting
- 1 lean, talented, & mobile crew
- Mixed handheld + static shots
- Scripted moments that feel real, thanks to some local to Penticton talent.
