City of Penticton
Production, Advertising
The Award-Winning Campaign That Put Penticton on the Map
Facts don't move people. Stories do. That insight was at the heart of Start Here Penticton — an award-winning relocation campaign we built for the City of Penticton. The campaign not only went on to strengthen the city's pull on prospective residents but also earned the B.C. Economic Development Association's Economic Development Marketing Innovation Award.
Make People Feel It First
When the City of Penticton came to us, they made it clear they didn't want another real estate brochure or stock lifestyle ad. They wanted something that helped people actually picture themselves living, working, and building a life in the Okanagan. We built the campaign around a single honest line — This could be your best move yet — and brought it to life through three short cinematic vignettes, each emanating real Penticton advantages:
- A young family finding the room to grow they'd been looking for
- Frequent flyers discovering they're now seven minutes from the airport
- A doctor slipping in mid-day ski laps at Apex between shifts
Start Here Penticton
Real locations, real people — and every production decision built from there. A lean, mobile crew covered the full shoot in 1.5 days, mixing handheld and static shots to strike a balance between a cinematic and grounded feel. Local Penticton talent, including a family who had recently relocated themselves, brought a layer of authenticity no casting call could manufacture.
The result was three vignettes — each speaking to a distinct audience, professionals, families, and adventure-seekers — cohesively working together as a campaign and specific enough to resonate individually. Supported by paid distribution, the campaign drove inbound leads to Penticton's relocation hub and built a stronger brand presence in markets where a move is a realistic option.
Start Here Penticton
Real locations, real people — and every production decision built from there. A lean, mobile crew covered the full shoot in 1.5 days, mixing handheld and static shots to strike a balance between a cinematic and grounded feel. Local Penticton talent, including a family who had recently relocated themselves, brought a layer of authenticity no casting call could manufacture.
The result was three vignettes — each speaking to a distinct audience, professionals, families, and adventure-seekers — cohesively working together as a campaign and specific enough to resonate individually. Supported by paid distribution, the campaign drove inbound leads to Penticton's relocation hub and built a stronger brand presence in markets where a move is a realistic option.
This Could Be Their Best Move Yet
Start Here Penticton earned the City of Penticton provincial recognition for innovation in economic development marketing — a reflection of what's possible when a campaign is built around lived experience instead of just selling points. For a place like Penticton, in a region as competitive as the Okanagan, that type of storytelling doesn't only win awards, but the right people's attention. This campaign might have been the city’s best move yet.
Want to connect with your audience through story-driven strategy?
City of Penticton
Production, Advertising
The Award-Winning Campaign That Put Penticton on the Map
Facts don't move people. Stories do. That insight was at the heart of Start Here Penticton — an award-winning relocation campaign we built for the City of Penticton. The campaign not only went on to strengthen the city's pull on prospective residents but also earned the B.C. Economic Development Association's Economic Development Marketing Innovation Award.
Make People Feel It First
When the City of Penticton came to us, they made it clear they didn't want another real estate brochure or stock lifestyle ad. They wanted something that helped people actually picture themselves living, working, and building a life in the Okanagan. We built the campaign around a single honest line — This could be your best move yet — and brought it to life through three short cinematic vignettes, each emanating real Penticton advantages:
- A young family finding the room to grow they'd been looking for
- Frequent flyers discovering they're now seven minutes from the airport
- A doctor slipping in mid-day ski laps at Apex between shifts
Start Here Penticton
Real locations, real people — and every production decision built from there. A lean, mobile crew covered the full shoot in 1.5 days, mixing handheld and static shots to strike a balance between a cinematic and grounded feel. Local Penticton talent, including a family who had recently relocated themselves, brought a layer of authenticity no casting call could manufacture.
The result was three vignettes — each speaking to a distinct audience, professionals, families, and adventure-seekers — cohesively working together as a campaign and specific enough to resonate individually. Supported by paid distribution, the campaign drove inbound leads to Penticton's relocation hub and built a stronger brand presence in markets where a move is a realistic option.
This Could Be Their Best Move Yet
Start Here Penticton earned the City of Penticton provincial recognition for innovation in economic development marketing — a reflection of what's possible when a campaign is built around lived experience instead of just selling points. For a place like Penticton, in a region as competitive as the Okanagan, that type of storytelling doesn't only win awards, but the right people's attention. This campaign might have been the city’s best move yet.
Want to connect with your audience through story-driven strategy?
City of Penticton
Production, Advertising
The Award-Winning Campaign That Put Penticton on the Map
Facts don't move people. Stories do. That insight was at the heart of Start Here Penticton — an award-winning relocation campaign we built for the City of Penticton. The campaign not only went on to strengthen the city's pull on prospective residents but also earned the B.C. Economic Development Association's Economic Development Marketing Innovation Award.
Make People Feel It First
When the City of Penticton came to us, they made it clear they didn't want another real estate brochure or stock lifestyle ad. They wanted something that helped people actually picture themselves living, working, and building a life in the Okanagan. We built the campaign around a single honest line — This could be your best move yet — and brought it to life through three short cinematic vignettes, each emanating real Penticton advantages:
- A young family finding the room to grow they'd been looking for
- Frequent flyers discovering they're now seven minutes from the airport
- A doctor slipping in mid-day ski laps at Apex between shifts
Start Here Penticton
Real locations, real people — and every production decision built from there. A lean, mobile crew covered the full shoot in 1.5 days, mixing handheld and static shots to strike a balance between a cinematic and grounded feel. Local Penticton talent, including a family who had recently relocated themselves, brought a layer of authenticity no casting call could manufacture.
The result was three vignettes — each speaking to a distinct audience, professionals, families, and adventure-seekers — cohesively working together as a campaign and specific enough to resonate individually. Supported by paid distribution, the campaign drove inbound leads to Penticton's relocation hub and built a stronger brand presence in markets where a move is a realistic option.
