Whitewater Mountain Resort
Brand Identity
A MILESTONE BRAND REFRESH
As Whitewater Ski Resort celebrated it's 50th anniversary, our goal was to create something that would last another 50 years.
What Whitewater Needed
A rename and refreshed brand identity that nods to their existing brand, modernizing and future proofing for the next decade(s) of their evolution.
Whitewater Mountain Resort wanted to keep with their authentic, transparent, and grounded approach to their brand while also indicating that they are inclusive and there for everyone - every type of skier and snowboarder. Here for everyone to have a good time on the mountain, regardless of who they are, while conveying who Whitewater is and what they offer.
What We did
We focused on modernizing the existing identity while maintaining the character and recognition the brand is known for. We developed a responsive logo system designed to work across a wide range of sizes and applications, while creating a more cohesive visual identity to support the brand across digital, print, and on-mountain touch points.
The identity system was also built with scalability in mind, creating a strong foundation that allows current and future subbrands to feel connected under one cohesive identity.
Whitewater Mountain Resort
Brand Identity
A MILESTONE BRAND REFRESH
As Whitewater Ski Resort celebrated it's 50th anniversary, our goal was to create something that would last another 50 years.
What Whitewater Needed
A rename and refreshed brand identity that nods to their existing brand, modernizing and future proofing for the next decade(s) of their evolution.
Whitewater Mountain Resort wanted to keep with their authentic, transparent, and grounded approach to their brand while also indicating that they are inclusive and there for everyone - every type of skier and snowboarder. Here for everyone to have a good time on the mountain, regardless of who they are, while conveying who Whitewater is and what they offer.
What We did
We focused on modernizing the existing identity while maintaining the character and recognition the brand is known for. We developed a responsive logo system designed to work across a wide range of sizes and applications, while creating a more cohesive visual identity to support the brand across digital, print, and on-mountain touch points.
The identity system was also built with scalability in mind, creating a strong foundation that allows current and future subbrands to feel connected under one cohesive identity.
Whitewater Mountain Resort
Brand Identity
A MILESTONE BRAND REFRESH
As Whitewater Ski Resort celebrated it's 50th anniversary, our goal was to create something that would last another 50 years.
What Whitewater Needed
A rename and refreshed brand identity that nods to their existing brand, modernizing and future proofing for the next decade(s) of their evolution.
Whitewater Mountain Resort wanted to keep with their authentic, transparent, and grounded approach to their brand while also indicating that they are inclusive and there for everyone - every type of skier and snowboarder. Here for everyone to have a good time on the mountain, regardless of who they are, while conveying who Whitewater is and what they offer.
What We did
We focused on modernizing the existing identity while maintaining the character and recognition the brand is known for. We developed a responsive logo system designed to work across a wide range of sizes and applications, while creating a more cohesive visual identity to support the brand across digital, print, and on-mountain touch points.
The identity system was also built with scalability in mind, creating a strong foundation that allows current and future subbrands to feel connected under one cohesive identity.
