![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e254cf6f9e84517a86f983_Hummingbird_web-1.jpg)
Whitewater Ski Resort
Brand Identity
A BACKCOUNTRY-BOUGIE COMMUNITY BRAND
Whitewater Ski Resort’s Hummingbird Lodge & Campground is a new addition to the resort situated on the edge of the resort boundary for front door access to the area’s expansive backcountry, both in summer and winter.
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e25741242e4af9b62034e6_Hummingbird_web-5.jpg)
A New Chapter
Hummingbird Lodge required a unique identity to differentiate it from existing Whitewater Ski Resort assets — the new brand needed some ties to the existing Whitewater brand but with it’s own personality to represent the new year-round offering and appeal to a new audience.
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e257f8b99fd0a3bc64f0ce_Hummingbird_web-3.jpg)
Backcountry-Bougie
A backcountry-bougie brand identity. The identity package featured multiple logo layups, an earthy colour palette, sophisticated typefaces, magazine-style layouts, and a variety of brand textures.
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e2581bb99fd0a3bc650aad_Hummingbird_web-6.jpg)
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e257f8b99fd0a3bc64f0ce_Hummingbird_web-3.jpg)
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e258321805eeff7a2eefdf_Hummingbird_web-7.jpg)
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e2583d721ca6245de439cb_Hummingbird_web-8.jpg)
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e2586683a623370f234f73_Hummingbird_web-10.jpg)
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e254cf6f9e84517a86f983_Hummingbird_web-1.jpg)
Whitewater Ski Resort
Brand Identity
A BACKCOUNTRY-BOUGIE COMMUNITY BRAND
Whitewater Ski Resort’s Hummingbird Lodge & Campground is a new addition to the resort situated on the edge of the resort boundary for front door access to the area’s expansive backcountry, both in summer and winter.
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e254cf6f9e84517a86f983_Hummingbird_web-1.jpg)
A New Chapter
Hummingbird Lodge required a unique identity to differentiate it from existing Whitewater Ski Resort assets — the new brand needed some ties to the existing Whitewater brand but with it’s own personality to represent the new year-round offering and appeal to a new audience.
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e257f8b99fd0a3bc64f0ce_Hummingbird_web-3.jpg)
Backcountry-Bougie
A backcountry-bougie brand identity. The identity package featured multiple logo layups, an earthy colour palette, sophisticated typefaces, magazine-style layouts, and a variety of brand textures.
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e257f8b99fd0a3bc64f0ce_Hummingbird_web-3.jpg)
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e258321805eeff7a2eefdf_Hummingbird_web-7.jpg)
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e2583d721ca6245de439cb_Hummingbird_web-8.jpg)
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e2586683a623370f234f73_Hummingbird_web-10.jpg)
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e254cf6f9e84517a86f983_Hummingbird_web-1.jpg)
Whitewater Ski Resort
Brand Identity
A BACKCOUNTRY-BOUGIE COMMUNITY BRAND
Whitewater Ski Resort’s Hummingbird Lodge & Campground is a new addition to the resort situated on the edge of the resort boundary for front door access to the area’s expansive backcountry, both in summer and winter.
A New Chapter
Hummingbird Lodge required a unique identity to differentiate it from existing Whitewater Ski Resort assets — the new brand needed some ties to the existing Whitewater brand but with it’s own personality to represent the new year-round offering and appeal to a new audience.
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e257f8b99fd0a3bc64f0ce_Hummingbird_web-3.jpg)
Backcountry-Bougie
A backcountry-bougie brand identity. The identity package featured multiple logo layups, an earthy colour palette, sophisticated typefaces, magazine-style layouts, and a variety of brand textures.
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e257f8b99fd0a3bc64f0ce_Hummingbird_web-3.jpg)
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e258321805eeff7a2eefdf_Hummingbird_web-7.jpg)
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e2583d721ca6245de439cb_Hummingbird_web-8.jpg)
![](https://assets-global.website-files.com/64cfd26baea07df5b0d2165d/64e2586683a623370f234f73_Hummingbird_web-10.jpg)