Whitewater Ski Resort
Brand Identity
A BACKCOUNTRY-BOUGIE COMMUNITY BRAND
Whitewater Ski Resort’s Hummingbird Lodge & Campground is a new addition to the resort situated on the edge of the resort boundary for front door access to the area’s expansive backcountry, both in summer and winter.
What Hummingbird needed
Hummingbird Lodge required a unique identity to differentiate it from existing Whitewater Ski Resort assets. The new brand needed some ties to the existing Whitewater brand but with it’s own personality to represent the new year-round offering and appeal to a new audiences.
What We did
We kept things simple, developing a brand identity with multiple logo layups, an earthy colour palette, sophisticated typefaces, magazine-style layouts, and a variety of brand textures.
Whitewater Ski Resort
Brand Identity
A BACKCOUNTRY-BOUGIE COMMUNITY BRAND
Whitewater Ski Resort’s Hummingbird Lodge & Campground is a new addition to the resort situated on the edge of the resort boundary for front door access to the area’s expansive backcountry, both in summer and winter.
What Hummingbird needed
Hummingbird Lodge required a unique identity to differentiate it from existing Whitewater Ski Resort assets. The new brand needed some ties to the existing Whitewater brand but with it’s own personality to represent the new year-round offering and appeal to a new audiences.
Whitewater Ski Resort
Brand Identity
A BACKCOUNTRY-BOUGIE COMMUNITY BRAND
Whitewater Ski Resort’s Hummingbird Lodge & Campground is a new addition to the resort situated on the edge of the resort boundary for front door access to the area’s expansive backcountry, both in summer and winter.
What Hummingbird needed
Hummingbird Lodge required a unique identity to differentiate it from existing Whitewater Ski Resort assets. The new brand needed some ties to the existing Whitewater brand but with it’s own personality to represent the new year-round offering and appeal to a new audiences.
What We did
We kept things simple, developing a brand identity with multiple logo layups, an earthy colour palette, sophisticated typefaces, magazine-style layouts, and a variety of brand textures.
