Cantina del Centro
Creative + Production + Advertising
For The Love of Tacos
When the team at Cantina del Centro first approached us with the prospect of working together we instantly got jazzed up to bring our ideas to a legendary local / not so local brand. The team at CDC had identified a few challenges they were facing and they wanted an external presence to help deal with them. This resulted with #teamtamarack jumping in and facilitating an updated strategy around Cantina's brand identity, messaging, content, organic social media and paid digital distribution.
Creativity w. Smart Strategy
With Cantina del Centro having multiple restaurant locations in totally different geographical demographics we needed to make sure that the updates to the visual elements of the brand were modern, strong, and able to speak to multiple types of people. We also were tasked with developing a set of brand guidelines and content standards so that the internal team at CDC could successfully implement and continue to manage this updated approach to their marketing for years to come.
An Updated Brand Identity System and Social Strategy
After our team completed the development of a comprehensive brand package / identity system, that included super fun custom hand illustrated Alebrijes, we jumped into launching the update to CDC's audience. With Cantina having multiple locations (with that multiple social accounts based off each location) we decided that it was time to bring the Cantina del Centro brand under one singular voice / account on social media. The idea here is to create a consistency across all channels and all physical restaurant locations with the goal of keeping the messaging, content, and announcements all coming from one singular source - ultimately making it easier for their customer base to stay up to date with their favourite non-traditional taco house.
Now you can view the "Free Tacos For a Year" campaign as their initial launch campaign on social media, their accounts have seen exceptional growth in awareness, reach, engagement, and follower count. #teamtamarack will continue to act as the Creative Agency partner for Cantina del Centro as they push to to update their online presence further. Oh and we forgot to mention a new restaurant location coming soon. Stay tuned.
Cantina del Centro
Creative + Production + Advertising
For The Love of Tacos
When the team at Cantina del Centro first approached us with the prospect of working together we instantly got jazzed up to bring our ideas to a legendary local / not so local brand. The team at CDC had identified a few challenges they were facing and they wanted an external presence to help deal with them. This resulted with #teamtamarack jumping in and facilitating an updated strategy around Cantina's brand identity, messaging, content, organic social media and paid digital distribution.
Creativity w. Smart Strategy
With Cantina del Centro having multiple restaurant locations in totally different geographical demographics we needed to make sure that the updates to the visual elements of the brand were modern, strong, and able to speak to multiple types of people. We also were tasked with developing a set of brand guidelines and content standards so that the internal team at CDC could successfully implement and continue to manage this updated approach to their marketing for years to come.
An Updated Brand Identity System and Social Strategy
After our team completed the development of a comprehensive brand package / identity system, that included super fun custom hand illustrated Alebrijes, we jumped into launching the update to CDC's audience. With Cantina having multiple locations (with that multiple social accounts based off each location) we decided that it was time to bring the Cantina del Centro brand under one singular voice / account on social media. The idea here is to create a consistency across all channels and all physical restaurant locations with the goal of keeping the messaging, content, and announcements all coming from one singular source - ultimately making it easier for their customer base to stay up to date with their favourite non-traditional taco house.
Now you can view the "Free Tacos For a Year" campaign as their initial launch campaign on social media, their accounts have seen exceptional growth in awareness, reach, engagement, and follower count. #teamtamarack will continue to act as the Creative Agency partner for Cantina del Centro as they push to to update their online presence further. Oh and we forgot to mention a new restaurant location coming soon. Stay tuned.
Cantina del Centro
Creative + Production + Advertising
For The Love of Tacos
When the team at Cantina del Centro first approached us with the prospect of working together we instantly got jazzed up to bring our ideas to a legendary local / not so local brand. The team at CDC had identified a few challenges they were facing and they wanted an external presence to help deal with them. This resulted with #teamtamarack jumping in and facilitating an updated strategy around Cantina's brand identity, messaging, content, organic social media and paid digital distribution.
Creativity w. Smart Strategy
With Cantina del Centro having multiple restaurant locations in totally different geographical demographics we needed to make sure that the updates to the visual elements of the brand were modern, strong, and able to speak to multiple types of people. We also were tasked with developing a set of brand guidelines and content standards so that the internal team at CDC could successfully implement and continue to manage this updated approach to their marketing for years to come.
An Updated Brand Identity System and Social Strategy
After our team completed the development of a comprehensive brand package / identity system, that included super fun custom hand illustrated Alebrijes, we jumped into launching the update to CDC's audience. With Cantina having multiple locations (with that multiple social accounts based off each location) we decided that it was time to bring the Cantina del Centro brand under one singular voice / account on social media. The idea here is to create a consistency across all channels and all physical restaurant locations with the goal of keeping the messaging, content, and announcements all coming from one singular source - ultimately making it easier for their customer base to stay up to date with their favourite non-traditional taco house.
Now you can view the "Free Tacos For a Year" campaign as their initial launch campaign on social media, their accounts have seen exceptional growth in awareness, reach, engagement, and follower count. #teamtamarack will continue to act as the Creative Agency partner for Cantina del Centro as they push to to update their online presence further. Oh and we forgot to mention a new restaurant location coming soon. Stay tuned.
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