Toyota Spec Campaign
Creative + Production + Advertising
Work. Play. Everyday.
When Tamarack set out to create a spec campaign in the summer of 2023, we needed to create a concept that would showcase our team’s abilities on the production side, but also allow us to showcase our knowledge of end-to-end marketing, displaying not only commercial photo & video assets, but a fully developed and designed campaign that could theoretically be rolled out in both the physical and digital realm.
The Concept
The Toyota Tacoma gives back to its owners in so many ways; The work truck, the everyday truck, the getaway truck, the Toyota Tacoma supports everyone’s lifestyle no matter what road in life you are on. It’s a lifestyle, it’s also a truck. In this content we will feature the advanced capabilities of the 23’ Toyota Tacoma through the perspective of two best friends in their early 30’s. These best friends, now business partners, are taking on a new venture of starting their own landscaping company together while navigating the physical trails and trials of life. Always moving forward - The Tacoma is there for work, play, and everyday.
Pulling It All Together
After the creation of all the content comes the planning and execution of the distribution. This is basically where the Creative, the Production, and the Advertising components come together visually to really drive the campaign home. Our in-house Art Director & Graphic designer took care in merging the assets together to showcase the depth of our work beyond just the production assets and shows more of a real world use of the campaign assets within the various mockups. You can view the full case study for the project here.
Toyota Spec Campaign
Creative + Production + Advertising
Work. Play. Everyday.
When Tamarack set out to create a spec campaign in the summer of 2023, we needed to create a concept that would showcase our team’s abilities on the production side, but also allow us to showcase our knowledge of end-to-end marketing, displaying not only commercial photo & video assets, but a fully developed and designed campaign that could theoretically be rolled out in both the physical and digital realm.
The Concept
The Toyota Tacoma gives back to its owners in so many ways; The work truck, the everyday truck, the getaway truck, the Toyota Tacoma supports everyone’s lifestyle no matter what road in life you are on. It’s a lifestyle, it’s also a truck. In this content we will feature the advanced capabilities of the 23’ Toyota Tacoma through the perspective of two best friends in their early 30’s. These best friends, now business partners, are taking on a new venture of starting their own landscaping company together while navigating the physical trails and trials of life. Always moving forward - The Tacoma is there for work, play, and everyday.
Pulling It All Together
After the creation of all the content comes the planning and execution of the distribution. This is basically where the Creative, the Production, and the Advertising components come together visually to really drive the campaign home. Our in-house Art Director & Graphic designer took care in merging the assets together to showcase the depth of our work beyond just the production assets and shows more of a real world use of the campaign assets within the various mockups. You can view the full case study for the project here.
Credits
Special thanks to an amazing crew!
Starring: Roza Kalashnikoff + Sarah MacLeod
Agency: Tamarack
Executive Producers: Chase Rickaby + Addison Rickaby
Director: Dallas Sauer
Creative Direction/1st AD: Tom Wilson
Cinematography: Jon Thomas
1st AC: Blake Davey
Wardrobe/MUA: Aszjeca Burden
Production Design: Janneke Guenther
PA & Catering: Sav Fox
Drone: Tamarack
Stills: Chase Rickaby
VO: Mikki Hernandez
Edit: Nathan Young + Dallas Sauer + Chase Rickaby
Colour: Cam The Colourist
Sound: Ayo Douson
Campaign Graphic Design: Janneke Guenther
Campaign Copywriting: Dre Turner
Storyboard Artist: Elsa Eleni
Rentals: Panavision
Shoutout to Nelson Toyota, Baldface, Fit Floors, Gerick's Cycle & Ski for the support.
Toyota Spec Campaign
Creative + Production + Advertising
Work. Play. Everyday.
When Tamarack set out to create a spec campaign in the summer of 2023, we needed to create a concept that would showcase our team’s abilities on the production side, but also allow us to showcase our knowledge of end-to-end marketing, displaying not only commercial photo & video assets, but a fully developed and designed campaign that could theoretically be rolled out in both the physical and digital realm.
The Concept
The Toyota Tacoma gives back to its owners in so many ways; The work truck, the everyday truck, the getaway truck, the Toyota Tacoma supports everyone’s lifestyle no matter what road in life you are on. It’s a lifestyle, it’s also a truck. In this content we will feature the advanced capabilities of the 23’ Toyota Tacoma through the perspective of two best friends in their early 30’s. These best friends, now business partners, are taking on a new venture of starting their own landscaping company together while navigating the physical trails and trials of life. Always moving forward - The Tacoma is there for work, play, and everyday.
Pulling It All Together
After the creation of all the content comes the planning and execution of the distribution. This is basically where the Creative, the Production, and the Advertising components come together visually to really drive the campaign home. Our in-house Art Director & Graphic designer took care in merging the assets together to showcase the depth of our work beyond just the production assets and shows more of a real world use of the campaign assets within the various mockups. You can view the full case study for the project here.
